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Orangetheory Fitness

Orangetheory Fitness is the latest franchised fitness concept to sweep the USA, and next month the UK’s first Orangetheory Fitness franchise will open its doors in Primrose Hill, north London. The ribbon-cutting ceremony in the New Year is expected to be a grand affair sprinkled with celebrities, fine food, giveaways and all the usual razzmatazz. It will also, if it follows the marketing approach utilised in the franchise’s Californian homeland, come with the announcement of the ‘Six-week weight-loss challenge’, that has become Orangetheory Fitness’s calling card. The participant with the highest percentage of weight loss is awarded a $2500 prize in the US and it can be expected that there will be a similar incentive/marketing tool here in the UK.

Robert Turnbull, the owner of the new Primrose Hill franchise, an Englishman who saw the potential of Orangetheory Fitness as a franchise with a future in the UK, after enrolling on a course himself while working in Silicon Valley explains:

Whether you participate in the challenge or join to experience the best 60-minute workout in the country, you’ll get toned, lose inches and gain energy. The success of the program speaks for itself when you see our contestants and members. The Six-Week Weight-Loss challenge has become a celebrated aspect of opening our new studio locations, and it’s the perfect way to experience amazing results, with the added bonus of a chance at a cash prize.”

 

Orangetheory Fitness is a group interval fitness concept. Volunteers for the six week weight loss challenge commit to four 60-minute sessions per week. The interval training is cardio-intensive and uses a range of familiar gym cardio equipment such as treadmills, rowing machines, suspension weights and free weights training. Participants have their heart-rates monitored throughout the shorts bursts of intense exercise so they are pushed to the right level of strain. This approach leads the body to continue burning calories at a higher rate for up to 36 hours following the session.

 

If you are interested in signing up for the 6 week weight loss challenge you can find contact details on the Orangetheory Fitness Primrose Hill website. Places are limited however, so don’t delay too long.

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